"Friday Jam", a Hip-Hop and R&B night in Geneva, was conceived as a raw and electrifying celebration of urban culture. The art direction drew from underground aesthetics, playing with bold contrasts and textured visuals to capture the energy of the night. The identity radiates vibrancy and edge, reflecting the intensity and spontaneity of the event.
"Friday Jam", a Hip-Hop and R&B night in Geneva, was conceived as a raw and electrifying celebration of urban culture. The art direction drew from underground aesthetics, playing with bold contrasts and textured visuals to capture the energy of the night. The identity radiates vibrancy and edge, reflecting the intensity and spontaneity of the event.
"Friday Jam", a Hip-Hop and R&B night in Geneva, was conceived as a raw and electrifying celebration of urban culture. The art direction drew from underground aesthetics, playing with bold contrasts and textured visuals to capture the energy of the night. The identity radiates vibrancy and edge, reflecting the intensity and spontaneity of the event.
2024
2024
2024
Art Direction & Graphic Design
Art Direction & Graphic Design
Art Direction & Graphic Design
Friday Jam
Friday Jam
Friday Jam
Project Notes
Project Notes
Project Notes
The graphic language was designed for instant impact: oversized typography, saturated colors, and gritty textures reminiscent of street posters and retro record sleeves. Every element works together to create an immersive and audacious identity, channeling the raw spirit and festive pulse of a night driven by Hip-Hop and R&B rhythms.
The graphic language was designed for instant impact: oversized typography, saturated colors, and gritty textures reminiscent of street posters and retro record sleeves. Every element works together to create an immersive and audacious identity, channeling the raw spirit and festive pulse of a night driven by Hip-Hop and R&B rhythms.
The graphic language was designed for instant impact: oversized typography, saturated colors, and gritty textures reminiscent of street posters and retro record sleeves. Every element works together to create an immersive and audacious identity, channeling the raw spirit and festive pulse of a night driven by Hip-Hop and R&B rhythms.
La nuit je mens
La nuit je mens
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2025
2025
2025