The Musée de zoologie de Lausanne presents Sauvage through a striking series of posters designed to bring the raw intensity of the animal world into the urban space. The visual identity combines bold color fields, high-contrast imagery, and distorted, repetitive typography to express the power, instinct, and diversity of wildlife. Each poster focuses on a different species, creating a system that is both modular and cohesive, while reinforcing the exhibition’s strong and immediate visual impact.
The Musée de zoologie de Lausanne presents Sauvage through a striking series of posters designed to bring the raw intensity of the animal world into the urban space. The visual identity combines bold color fields, high-contrast imagery, and distorted, repetitive typography to express the power, instinct, and diversity of wildlife. Each poster focuses on a different species, creating a system that is both modular and cohesive, while reinforcing the exhibition’s strong and immediate visual impact.
The Musée de zoologie de Lausanne presents Sauvage through a striking series of posters designed to bring the raw intensity of the animal world into the urban space. The visual identity combines bold color fields, high-contrast imagery, and distorted, repetitive typography to express the power, instinct, and diversity of wildlife. Each poster focuses on a different species, creating a system that is both modular and cohesive, while reinforcing the exhibition’s strong and immediate visual impact.
2024
2024
2024
Art Direction & Graphic Design
Art Direction & Graphic Design
Art Direction & Graphic Design
Zoologie
Zoologie
Zoologie
Project Notes
Project Notes
Project Notes
The graphic approach emphasizes visibility and immediacy: oversized type, organic flowing patterns, and sharp photographic details interact to blur the line between scientific observation and emotional experience. By pairing black-and-white animal imagery with vibrant, saturated colors, the project balances institutional clarity with contemporary expression, positioning the Musée de zoologie as dynamic, accessible, and forward-looking.
The graphic approach emphasizes visibility and immediacy: oversized type, organic flowing patterns, and sharp photographic details interact to blur the line between scientific observation and emotional experience. By pairing black-and-white animal imagery with vibrant, saturated colors, the project balances institutional clarity with contemporary expression, positioning the Musée de zoologie as dynamic, accessible, and forward-looking.
The graphic approach emphasizes visibility and immediacy: oversized type, organic flowing patterns, and sharp photographic details interact to blur the line between scientific observation and emotional experience. By pairing black-and-white animal imagery with vibrant, saturated colors, the project balances institutional clarity with contemporary expression, positioning the Musée de zoologie as dynamic, accessible, and forward-looking.
Luz
Luz
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Next Project
Next Project
2025
2025
2025