"The Loft", an iconic nightlife space in Lausanne, makes its return with a bold series of posters that reinterpret the club’s spirit through raw textures, vivid contrasts, and distorted type. Each visual explores a different musical identity—Hip-Hop, Electro, and Disco—capturing the diversity and energy of the nights while uniting them under a coherent graphic direction.
"The Loft", an iconic nightlife space in Lausanne, makes its return with a bold series of posters that reinterpret the club’s spirit through raw textures, vivid contrasts, and distorted type. Each visual explores a different musical identity—Hip-Hop, Electro, and Disco—capturing the diversity and energy of the nights while uniting them under a coherent graphic direction.
"The Loft", an iconic nightlife space in Lausanne, makes its return with a bold series of posters that reinterpret the club’s spirit through raw textures, vivid contrasts, and distorted type. Each visual explores a different musical identity—Hip-Hop, Electro, and Disco—capturing the diversity and energy of the nights while uniting them under a coherent graphic direction.
2023
2023
2023
Art Direction & Graphic Design
Art Direction & Graphic Design
Art Direction & Graphic Design
Loft
Loft
Loft
Project Notes
Project Notes
Project Notes
The design approach emphasizes impact and immediacy: oversized typography, rough finishes, and intense color schemes create an aesthetic that feels both retro and futuristic. By combining experimental visuals with strong typographic gestures, the identity reflects the Loft’s legacy while projecting it into a renewed, electrifying future.
The design approach emphasizes impact and immediacy: oversized typography, rough finishes, and intense color schemes create an aesthetic that feels both retro and futuristic. By combining experimental visuals with strong typographic gestures, the identity reflects the Loft’s legacy while projecting it into a renewed, electrifying future.
The design approach emphasizes impact and immediacy: oversized typography, rough finishes, and intense color schemes create an aesthetic that feels both retro and futuristic. By combining experimental visuals with strong typographic gestures, the identity reflects the Loft’s legacy while projecting it into a renewed, electrifying future.
Textures, always.
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2022
2022
2022