"Keloke", an urban latin party in Geneva, designed as a raw and unapologetic dive into the worlds of reggaeton, Latin trap, dembow, and perreo. The graphic direction leaned into a deliberately imperfect aesthetic — rough textures, carved details, and distorted metallic lettering — to embody the messy, visceral energy at the core of urban latin culture.
"Keloke", an urban latin party in Geneva, designed as a raw and unapologetic dive into the worlds of reggaeton, Latin trap, dembow, and perreo. The graphic direction leaned into a deliberately imperfect aesthetic — rough textures, carved details, and distorted metallic lettering — to embody the messy, visceral energy at the core of urban latin culture.
"Keloke", an urban latin party in Geneva, designed as a raw and unapologetic dive into the worlds of reggaeton, Latin trap, dembow, and perreo. The graphic direction leaned into a deliberately imperfect aesthetic — rough textures, carved details, and distorted metallic lettering — to embody the messy, visceral energy at the core of urban latin culture.
2025
2025
2025
Art Direction & Graphic Design
Art Direction & Graphic Design
Art Direction & Graphic Design
Keloke
Keloke
Keloke
Project Notes
Project Notes
Project Notes
Every visual element was crafted to reject polished codes and instead amplify grit and intensity: the scratched symbols, embossed textures, playful imperfections, and 3D treatments together form a chaotic yet coherent identity. "Keloke", created in collaboration with Liam Guignon, stands as a celebration of the unfiltered, powerful, and street-born spirit of the night.
Every visual element was crafted to reject polished codes and instead amplify grit and intensity: the scratched symbols, embossed textures, playful imperfections, and 3D treatments together form a chaotic yet coherent identity. "Keloke", created in collaboration with Liam Guignon, stands as a celebration of the unfiltered, powerful, and street-born spirit of the night.
Every visual element was crafted to reject polished codes and instead amplify grit and intensity: the scratched symbols, embossed textures, playful imperfections, and 3D treatments together form a chaotic yet coherent identity. "Keloke", created in collaboration with Liam Guignon, stands as a celebration of the unfiltered, powerful, and street-born spirit of the night.
Ascension
Ascension
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2024
2024
2024